A crucial 55-second lesson in personal online brand

Sick of hearing about ‘personal brand’?

Me too!

But it is real.

And it is essential.

And most recruiters don’t know where to start.

Check out this 55-second video grab from the RCSA TalentX Conference for a special message that took me a long time to learn.

But it can help you immediately.

Key points below, but watch the video

• ‘Finessing’ your online brand is not sustainable.
• Authenticity is the key. Your online brand is an extension of your offline brand.
• And your offline brand is made up of how you treat people.
• You have to actually be a good recruiter if you want that brand message amplified via digital.
• People increasingly don’t trust what they read or hear. So, an authentic message carries enormous weight.
• Don’t try and be something you are not.

This clip is part of a 40-minute branding panel discussion, which has some brilliant content (Mostly from the other panellists)

This panel event, and much more, was added to The Savage Recruitment Academy as part of the regular content updates, in addition to the 20 plus hours already there.

Sign up for the Savage Recruitment Academy now. 

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