Many people in recruitment, and most of those trying to automate it, simply don’t get it.

Unlike shares, movie tickets, shoes, groceries and books, ‘Talent’ is not an online commodity.

Recruitment is the only industry where what you are selling, can say ‘no’

🙅

Watch the video snippet from the Savage Recruitment Academy training library, and read the full story below

Technology has revolutionised retail selling, B2B, and much more.

But dig into it.

If I buy a book from Amazon, agree on the price, and pay, the book does not turn around and say, “Sorry, I am not going with Greg’.

If I use my online App to buy shares in the Commonwealth Bank, the shares do not say, “Nah, not feeling it. I am not going”

Ridiculous.

But in recruitment, it happens. Every. Single. Day

The recruiter takes a detailed brief, searches for talent, manages the process, handles the offer, ties up the deal, diffuses the counteroffer – yeah, all good!

And then on the day before the candidate starts, she says, “Sorry, I changed my mind. I am going to live in a hippy commune in Queensland” or “Hey, my Dad called last night and says there is a recession coming, so I think I will stay where I am”.

Every recruiter reading this is nodding and could add a hundred other scenarios.

Happens on the client side, too, right? “I know we were going to offer your candidate the job today, but we just thought of an internal candidate who is perfect”

Many AI platforms currently available are based on the premise that people are comparable to books, shares, crypto, or a Thai curry.

Agree on the price and the terms, and the deal is done.

Well, welcome to recruitment.

Just because something can be automated is not a good reason to automate it.

You cannot automate empathy.

Where ‘the product’ you are selling can change its mind, say no, get cold feet, get a better offer – what we need is a subtle blend of tech and human skills*

Recruiters will know this.

TechBros, not so much.

Be proud of what we do, recruiters.

“It is not rocket science“

It might be harder

*(I do not like using language like ‘product’ when talking about people, but for the point I make today, I need to. In fact, it is the point. Books are a ‘product’, so you can commoditise the sale of books. People? Not so much.)

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The video above is a short snippet from the 200 + hours of recruitment training available on the Savage Recruitment Academy

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